# Week 2 Ad Review — Spelling & Copy Corrections Reviewed from the PNG / PSD files in `Dropbox\Jerry Holton\Campaign Content\Week 2 Ready - Prep`. Originals were **not** modified. This file lists every issue found, with a recommended fix. ## Legend - **TYPO** — spelling error, fix before printing - **GRAMMAR** — grammatical issue (comma splice, subject-verb, etc.) - **SPACING** — missing or extra whitespace - **STYLE** — optional improvement for consistency/readability - **CONTENT** — factual/policy wording that should be double-checked --- ## 1. `04.14.2026 Mailer 1 Second Amendment - Scales Front v1.png` **Headline:** "THEY BROKE THE LAW TO BAN YOUR GUNS" No spelling or grammar errors found. Copy reads cleanly. - **STYLE** — Filename has a double space between "2026" and "Mailer". Cosmetic only, but rename to `04.14.2026_Mailer-1_Second-Amendment-Scales-Front_v1.png` for cleaner filing. --- ## 2. `Same Rules for Everyone.png` **Headline:** "SAME RULES FOR EVERYONE. EVERY TIME." - **GRAMMAR / STYLE** — Sub-bullet reads "Follow the law on everyone." This phrasing is awkward. Recommended: **"Apply the law to everyone."** or **"Hold everyone to the law."** - **STYLE** — "Citizens first" at the start of the Principles list has no period or end-punctuation; the other bullets end with periods. Make consistent (add period or remove periods from other bullets). - **STYLE** — "Projects like SWIP-N deserve real public scrutiny, not rubber-stamps for the connected few" reads fine; no change needed. --- ## 3. `Sober Minded Service.png` **Headline:** "SOBER MINDED – SELFLESS SERVICE" / "LEADERSHIP IS A GRIND." - **COPY CHANGE** — "LEADERSHIP IS A GRIND." → **"LEADERSHIP IS A PRIVILEGE."** (campaign copy change, per candidate direction). All web copy on the site has been updated; the printed/social-media ad image still needs to be updated by the designer. - **TYPO** — "sacrafice" → **"sacrifice"** (first paragraph, line 2) - **SPACING** — "JERRY IS ALREADY A PUBLIC SERVANT" has a **double space** between "IS" and "ALREADY". Fix to a single space. - **GRAMMAR** — "JERRY IS ALREADY A PUBLIC SERVANT, He has proven…" uses a comma where a period is needed. Either: - Change the comma to a period and start a new sentence: **"JERRY IS ALREADY A PUBLIC SERVANT. He has proven…"** - Or rewrite as one sentence: **"JERRY IS ALREADY A PUBLIC SERVANT who has proven he is willing to…"** --- ## 4. `Time for New Leadership v1 04182026.png` (a.k.a. Two Decades) **Headline:** "TWO DECADES IS LONG ENOUGH! JEROME COUNTY NEEDS NEW LEADERSHIP." - **GRAMMAR (comma splice)** — "Eventually corruption becomes normal, it becomes how things get done." - Two independent clauses joined by a comma. Fix by changing comma to a period, semicolon, or em-dash: - **"Eventually corruption becomes normal. It becomes how things get done."** - or: **"Eventually corruption becomes normal — it becomes how things get done."** - **STYLE** — No other issues. Copy is strong. --- ## 5. `Transparency.png` / `Two Decades.png` (Both files display identical artwork — "DEMAND TRANSPARENCY & ACCOUNTABILITY" / "EVERY MEETING SHOULD BE STREAMED, RECORDED & POSTED") - **FILE NAMING** — `Two Decades.png` shows the Transparency ad, not a Two Decades ad. Recommend renaming the duplicate to `Transparency-v2.png` or deleting the duplicate to avoid confusion. - **COPY** — No spelling or grammar errors. - **CONTENT** — Verify **"Tuesday, May 19th"** — the 2026 Idaho Republican Primary is Tuesday, May 19, 2026. Day-of-week confirmed correct. --- ## 6. `Transparency Starts with Knowing the Law.png` **Headline:** "TRANSPARENCY STARTS WITH KNOWING THE LAW." - **SPACING** — **"On May19th"** is missing a space. Fix to **"On May 19th"**. - **COPY** — "Using Executive (closed) Session to meet with economic development groups is a violation of Idaho's Open Meeting Law." Statement is accurate in substance, but consider softening the flat assertion to avoid legal exposure: **"…may violate Idaho's Open Meeting Law."** Check with counsel if a flat "is a violation" claim is defensible. --- ## 7. `Transparency Black Top.png` **Headline:** "TRANSPARENCY STARTS WITH KNOWING THE LAW." - **COPY** — No spelling or grammar errors. Reads cleanly. - **CONTENT** — "This appears to violate Idaho's Open Meeting Law" — the hedged "appears to" wording here is the safer legal phrasing. **This ad is the legally cleaner of the two Open-Meeting variants.** - **STYLE** — Bottom stripe tagline "Every Meeting, On The Record, Every Time" — strong. No change. --- ## 8. `Two Sets of Rules 2.png` (also shown in `Lava Ridge.png`) **Headline:** "TWO SETS OF RULES IN JEROME COUNTY?" - **COPY** — No spelling or grammar errors. - **FILE NAMING** — `Lava Ridge.png` (PSD) displays the Two Sets of Rules artwork, not Lava Ridge artwork. Rename or delete the duplicate. --- ## 9. `Lava Ridge 1 - Doing not Talking` / `Lava Ridge 2 - Showed up for the cameras` / `Jerrys Opponent Loves Cameras` (All three files display identical artwork — "Jerry Showed Up to Work - Jerry's Opponent Show Up for the Cameras.") - **GRAMMAR (subject-verb / tense parallelism)** — Headline reads: **"Jerry Showed Up to Work - Jerry's Opponent Show Up for the Cameras."** - "Jerry Showed Up" (past tense) is paralleled by "Opponent Show Up" (present tense, wrong conjugation anyway — should be "Shows Up" for present or "Showed Up" for past). - Recommended: **"Jerry Showed Up to Work — Jerry's Opponent Showed Up for the Cameras."** (matched past-tense parallel) - **TYPO** — "Many only saw Jerry's opponent for photo **oppurtunities** with other elected officials." - Fix: **"opportunities"** - **STYLE** — "On May 19th. Vote Jerry Holton" — the period between "19th" and "Vote" is fine as a call-to-action fragment, but a comma reads more naturally: **"On May 19th, vote Jerry Holton."** - **FILE NAMING** — Three filenames ("Lava Ridge 1", "Lava Ridge 2", "Jerrys Opponent Loves Cameras") all show the same artwork. Consolidate to one file or give each a descriptive unique name if they ARE meant to be different versions. --- ## Summary of Changes the Designer Must Make | # | File | Issue | Fix | |---|------|-------|-----| | 1 | Sober Minded Service.png | sacrafice | **sacrifice** | | 2 | Sober Minded Service.png | double space in "IS ALREADY" | single space | | 3 | Sober Minded Service.png | comma splice after "PUBLIC SERVANT," | change to period | | 4 | Time for New Leadership… | comma splice: "normal, it becomes" | change to period or em-dash | | 5 | Transparency Starts… .png | "May19th" missing space | **May 19th** | | 6 | Same Rules for Everyone.png | "Follow the law on everyone" | **Apply the law to everyone** | | 7 | Same Rules for Everyone.png | inconsistent end-punctuation on bullets | add period after "Citizens first" | | 8 | Lava Ridge / Opponent Loves Cameras | "Opponent Show Up" verb | **Opponent Showed Up** | | 9 | Lava Ridge / Opponent Loves Cameras | **oppurtunities** | **opportunities** | ## Notes on Duplicate Files - `Transparency.png` and `Two Decades.png` — identical artwork. Keep one, rename/delete the other. - `Lava Ridge 1 - Doing not Talking`, `Lava Ridge 2 - Showed up for the cameras`, and `Jerrys Opponent Loves Cameras` — all three display the same artwork (the "Jerry Showed Up to Work" ad). Consolidate to one master file. - `Lava Ridge` (PSD) — actually displays the Two Sets of